Community Improvement Plan Branding & Promotion

The Challenge

Launched in 2015, King Township needed to make businesses aware of the Community Improvement Grant program.

The Scope

Brand the Community Improvement Plan to clearly demonstrate its benefits.  Create two promotional videos - one explaining the program, and one demonstrating the progress to date.  Create an additional 6 videos with testimonials from early adopters.

The Impact

After 4 years a total of 25 properties have participated in the program.  For 2019, a request to double the CIP budget is in place.

See launch video