Community Improvement Plan Branding & Promotion

The Challenge

Launched in 2015, in 2019 the King Township Community Improvement Plan needed a refresh.  In addition to the CIP for the core business areas in the township, it had also added a CIP program for rural businesses located outside of village cores.  King Township needed to differentiate these two streams of funding and increase awareness among local businesses.

The Scope

The project required a full rebranding of the CIP program.  To increase awareness, brochures and videos were created for both the core business area and rural CIP grant programs.

The Impact

The CIP streams were branded Village Vibrancy and Rural Resiliency.  Over 50 grants totaling $345K have been given in the program since its inception.