King Township Tourism Branding & Marketing
The Challenge
Located just north of Toronto, with wide open landscape and small "t" tourism destinations, King Township needed to define itself as a day trip and weekend destination for residents of Toronto.
The Scope
Write the strategy, create a brand, build a website, produce 14 videos through partnering with Central Counties Tourism, and engage people through a social media campaign to come to King Township to refresh, recharge and revitalize.
The Impact
In its first 3 years, experienceking.ca has had over 125,000 unique visitors (5 times the population of King Township), who have viewed over 670,000 pages. Local businesses have embraced tourism, with one farm receiving over 2,000 visitors in a single day for an Easter egg hunt.
