The underpinning of an effective strategy is its objectives.  What are you working towards achieving?  What performance metrics do you want to attain?

We also examine the larger context in the development of strategy.  What is happening in the external environment and where does it fit within your overall strategy?  What other objectives might this project help forward?

Step 1 - Mine existing information, both internal and external.

Step 2 - Do you need new research?  Cleverly planned and clearly worded questionnaires give top quality responses.

Step 3 - Put it all together.  Learn from the facts.  Data is an amazing tool that can tell a powerful story.

Most importantly, we will have identified strengths you can leverage, weaknesses that need to be addressed, any opportunities that should be pursued, and threats that ought to be mitigated.  Put together, our information will unfold, much as a roadmap, to show you the way.

We have to credit our headline to Henry Mintzberg, but we couldn't say it better.  Once we have identified where your strategy is heading, it will be the guide in the development of your action plan.   Your strategic plan will  outline your business challenges, objectives, and the specific activities that will help you accomplish your goals.